The tools ad ops
actually opens every day
Calculators and checkers for the small daily tasks that currently take five different websites. Every page shows its formula or cites its spec. Built by a working ad operations specialist.
- 26
- tools, each its own page
- 0
- accounts or sign-ups
- Formula
- shown on every calculator
- Spec
- cited on every checker
Rates
6The unit prices everything in the chain is quoted in.
- /cpm-calculator/CPM CalculatorSolve cost, impressions or rate from the other two.
- /ecpm-calculator/eCPM CalculatorRealised revenue per thousand impressions.
- /ctr-calculator/CTR CalculatorClick-through rate, and when a high one is bad news.
- /cpc-calculator/CPC CalculatorCost per click, and the CPM bid behind it.
- /cpa-calculator/CPA CalculatorCost per acquisition, and why it swings so hard.
- /cpv-calculator/CPV CalculatorCost per view, with the view-definition caveat.
Yield & delivery
7What actually got delivered, and what it earned.
- /fill-rate-calculator/Fill Rate CalculatorWhy fill rate on its own is a vanity metric.
- /viewability-calculator/Viewability CalculatorViewable rate, and the denominator people get wrong.
- /win-rate-calculator/Win Rate CalculatorBid win rate, and why a high one can be bad news.
- /margin-calculator/Margin CalculatorMargin and markup side by side, because they differ.
- /budget-pacing-calculator/Budget Pacing CalculatorOn pace, and what catching up actually costs.
- /reach-frequency-calculator/Reach & Frequency CalculatorUnique reach at a cap, and when the audience saturates.
- /currency-margin-calculator/Currency-Adjusted MarginWhat FX movement takes from a cross-currency deal.
Checkers
3Paste a domain or a tag, get the spec-checked answer.
Reference
5Codes, fields and dimensions, each on its own page.
- /vast-errors/VAST Error CodesEvery code explained, with what actually causes it.
- /ad-sizes/IAB Ad SizesStandard display dimensions, shown at actual size.
- /macros/Ad Server MacrosClick and cachebuster syntax for each platform.
- /openrtb/OpenRTB ReferenceBid request objects, fields and what they mean.
- /creative-disapproval-reasons/Creative Disapproval ReasonsWhy Ad Manager rejected it, and the exact limit behind it.
Utilities
5The small everyday jobs between two platform tabs.
- /utm-builder/UTM BuilderTagged campaign URLs, with the mistakes flagged.
- /url-encoder-decoder/URL Encoder & DecoderEncode for click trackers, and spot double-encoding.
- /user-agent-parser/User Agent ParserBrowser, OS and device — and which values are frozen.
- /macro-checker/Macro CheckerFind macros a platform never replaced in a served tag.
- /timezone-converter/Campaign Timezone ConverterEpoch and flight times across every reporting zone.
Why these live in one place
Most of these calculations exist somewhere online, scattered across single-purpose pages built for marketers rather than operators. The difference here is context: a fill rate page that tells you why fill rate on its own is a vanity metric, a CPC page that explains that in programmatic you bid a CPM and receive a CPC, a pacing tool that warns you when catching up means bidding up. The arithmetic is the easy part.
- Nothing leaves your browserEvery calculator runs locally. Figures are not sent, stored or logged.
- Every number is checkableThe formula sits under the tool, with the date it was last verified.
- Specs are cited, not rememberedMacros, error codes and fields link to the vendor's own documentation.