Guides

How programmatic advertising actually works, from the trafficking desk. Every guide links to the tool that lets you check what it describes on a real file, tag or string.

• Programmatic advertising, explained by following one impressionWhat programmatic advertising is and how it works, traced through one real auction — with the file or field you can check yourself at every step.
• Margin vs markup: the difference, a conversion chart, and the contract wordingMargin divides profit by price, markup divides it by cost. The formulas, a markup-to-margin chart, and how to tell which one a media contract means.