Desktop display size
970x90 — Super Leaderboard
Also called Large leaderboard, Pushdown banner.
- Width
- 970px
- Height
- 90px
- Aspect ratio
- 97:9
- Area
- 87,300px²
Actual size
Rendered at true pixel dimensions. On a narrow screen it scales down to fit.
Where it runs
Top of page on wide layouts, in the leaderboard position.
Why it is used
A wider leaderboard for modern full-width layouts. Usually trafficked alongside 728x90 so the slot can fill either way depending on viewport.
What to watch for
Demand is thinner than for 728x90 because fewer advertisers produce the creative. Treat it as an upgrade on a leaderboard slot rather than a replacement, and always keep the 728x90 fallback.
File weight for standard display is commonly specified at around 150 KB initial load, but publisher specs vary and the figure that governs is always the one written into the insertion order. Check it before trafficking rather than after a creative is rejected.
Related sizes
Dimensions follow IAB Tech Lab display guidelines. Placement and performance guidance is practitioner knowledge, last verified July 2026.